Sender name is a consideration you need to make as early as possible, set in place, and then allow it to create consistency over time.īelow are the three main types of sender name. The good news is, you don't need to change your sender name often. ❌ Use special characters (it looks spammy) ❌ Use an email address as a sender name, it looks unprofessional ✅ Keep it as concise as possible (under 25 characters) ✅ Capitalize your name and/or company name Hopefully, if you're doing a great job with your subject lines and email content, they will look forward to seeing your sender name appear so they can open your emails and read what's inside. They will recognize this pattern because your sender name is always the same. For example, if you're delivering a weekly newsletter, your sender name will pop up in recipients inboxes on a weekly basis. When that first email comes in, they need to quickly associate your sender name with what they were signing up for. This is especially important for new subscribers who have recently discovered your work and entered their email address on your website. Your sender name needs to immediately align with what they subscribed for. The second step is "Is this brand/person someone I recognize?". If they see your sender name and quickly understand that you're a reputable sender, you're off to a good start. ![]() When they receive an email from you the first thing they want to identify is: "Is this email from someone I trust?". Put yourself in the shoes of your recipients. While you may spend a lot of time obsessing over your subject lines and the content of your email newsletters, how much time have you dedicated to setting an appropriate sender name?Īccording to a Litmus survey, sender name actually has the largest impact on whether someone will open your email, followed by the subject line and preview text.īecause of this, it's important that you set a sender name that works for your brand.Ī good sender name tells your audience who you are at a glance and helps to build trustworthiness, grow brand recognition, and creates consistency. Sender name is not to be confused with the sender address (also known as from address), which is the email address that your newsletters are sent from. Sender names are one of the first things people see when you deliver a newsletter to them, with up to 20-30 characters depending on the email client and device. Sender name (also known as from name) is the name displayed in the inboxes of your recipients. ![]() This resource will lay out all of the best practices you need to know to set a great sender name for your newsletter. ![]() Email sender name is an important but overlooked factor that helps recipients decide whether or not they should open your email - having a direct impact on your open rates.
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